How it works · 7 phases

The 7-phase journey from idea to open doors.

Starting a business is a lot of work, and it can be a large investment. So we break it into seven clear phases, with the same person guiding you from your first planning call to your grand opening, and beyond.

A calm, finished treatment studio, ready for opening day
7

Phases from idea to open doors

1

Guide from start to finish

<12h

Typical smaller renovation

8h

To certify in a single day

The journey

Seven phases, one guide beside you.

Each phase of our business startup process builds on the last, and you’ll always know what you’re receiving along the way. Here’s how a Shaped business comes to life, anywhere in Canada.

Phase 01

Dream & Discovery

A sunlit reading corner by an arched window over the sea

No pitch, no pressure. When you’re ready, tell us about your dream through our form, and we’ll schedule a planning call to hear your goals, your timeline, your budget and your space.

What you receive

  • A relaxed planning call about your goals
  • A walk-through of every phase ahead
  • A business designed to fit your life

Phase 02

Business Blueprint

Hand-drawn renovation sketches for a client's studio

Together we turn the dream into a plan: what you’ll offer, who you’ll serve and how you’ll grow. Then we search for a name that’s truly yours and build your brand around it.

What you receive

  • A business plan and strategy
  • A nuanced business-name search
  • Branding that feels like you

Phase 03

Funding & Finance

A calm writing desk with a leather ledger under an arched window

We build realistic financial projections and prepare your loan application with you. We’ll explain Canada Small Business Financing (CSBF) loans, help you choose the right loan, and walk you through flexible purchase and financing options.

What you receive

  • Realistic financial projections
  • Loan application prep
  • CSBF loan guidance
  • Help choosing the right loan
  • Flexible purchase and financing options

Financial advisory

Phase 04

Structure & Setup

A limestone window seat with a notebook and rolled plans under an arched window

Sole proprietorship, partnership or corporation? We explain each in plain language, help you decide, and handle the registration paperwork. Then we teach the tax and bookkeeping basics that keep you organized from day one.

What you receive

  • Your business structure, explained
  • Registration paperwork handled
  • Tax education, including home-based business benefits
  • Bookkeeping basics, like categorizing expenses

Phase 05

Space & Design

After: a finished blush-pink treatment studio

It starts with pen and paper: your measurements and a few style questions become sketches of your future space. Prefer a storefront? We help you find a commercial rental. Smaller renovations usually take under 12 hours; larger ones, a few days.

What you receive

  • Hand-drawn sketches of your space
  • Help finding a commercial space
  • Your renovation and design
  • A surprise element, nearly every time

Phase 06

Training & Certification

A specialist performing a treatment during hands-on training

Hands-on training, tailored to you or your team: you alone, you and one employee, or you and two or more. Certify in one 8-hour day or two 10-hour days. It’s always a fun time during training sessions!

What you receive

  • Hands-on, practical training
  • Your certification
  • Options for you or your whole team

Phase 07

Launch & Grow

A new business owner celebrating in her finished studio

Open your doors, and keep them open. We guide your marketing, our AI & Digital team can build your website and social media, and ongoing mentorship keeps you growing.

What you receive

  • Your grand opening
  • Marketing and customer service guidance
  • A website and social media through AI & Digital
  • Ongoing mentorship and client-retention coaching
  • Community in the Shaped Lounge, opening soon

AI & Digital services

In every phase

What never changes, from start to finish.

The same person

You work with the same person from your first planning call to your grand opening. Our close-knit team has fewer than 10 people, so you’re never passed around.

Your pace

Owning a business is a lot of work and can be a large investment. Take your time. We move when you’re ready, never before.

We’ve been there

The owners of Shaped JT were once small-business owners themselves. Our own studio opened in a compact two-bedroom condo in North Vancouver and grew into a six-figure income stream.

Before: a raw, unfinished commercial space
After: the same space renovated into a finished lounge
Before After

Phase 05, before and after

Spaces we’ve transformed.

From raw commercial units to forgotten spare rooms, every renovation is designed around the business that will live there. Drag the handle to see the difference, then choose another space to compare.

  • Smaller renovations usually take under 12 hours.
  • Larger projects take a few days.
  • Nearly every reveal includes a surprise, just for you.
Hand-drawn renovation sketches for a client's studio
A blush-pink daybed with soft cushions in a renovated studio

Behind the scenes

Every studio starts with pen and paper.

Before a single wall is painted, we gather your measurements and ask about your style: the colours you love and the feeling you want clients to walk into. Those answers become hand-drawn sketches, and the sketches become your space.

One small studio renovation was completed in just 8 hours.

No pushy sales calls, ever.

Our promise to you

Good questions

The process, answered.

How long does the whole startup process take?

It depends on your business, your space and your pace, so we never promise a one-size-fits-all timeline. Some milestones are quick: smaller renovations usually take under 12 hours, and you can certify in one 8-hour day or two 10-hour days. We’ll map out your timeline together on your planning call.

What happens after I fill out the form?

We schedule a planning call to hear your goals, your timeline, your budget and your space, and to walk you through every phase. There’s no pushy sales pitch. If it feels right, we move into your Business Blueprint together.

Will I work with the same person the whole way?

Yes. Our close-knit team has fewer than 10 people, and you work with the same person from start to finish.

Do you guarantee loan approval?

No one can honestly guarantee approval. What we do is help you prepare: realistic financial projections, a strong business plan, loan application prep and guidance on options like Canada Small Business Financing (CSBF) loans, so you apply with confidence. Learn about financial advisory.

What is the surprise element in a renovation?

Nearly every renovation we complete includes a little surprise, chosen just for you. We’d tell you more, but then it wouldn’t be a surprise.

Does the support end once I open?

Not at all. Phase 07 includes marketing guidance and ongoing mentorship, from client retention to sustaining growth, plus a community of owners through the Shaped Lounge, opening soon.

Your next chapter

Where do I start?

Choose your door and tell us about your dream. There are no pushy sales calls here: when you’re ready, we’ll schedule a planning call to listen to your goals and map out a business that fits your life.