Your visual storefront: a cohesive grid, reels and stories that show your work, your space and the results clients come for.
Social media · Worldwide
Social media that sounds like you.
Social media management for small businesses: a clear strategy, content made for your clients and a calendar that keeps you consistent on Instagram and Facebook, without it taking over your life.
What we do
Everything your feed needs, thoughtfully handled.
Posting whenever you remember isn’t a strategy. We bring structure and care to your social media, so every post has a purpose, and you can focus on your clients and have more time for your family.
- Strategy. Who you’re speaking to, what to share and why it matters.
- Content creation. Posts and captions created in your brand’s look and voice.
- Management. Publishing and scheduling that keep your accounts active and consistent.
- Content calendars. A plan you can see ahead of time, so nothing is last-minute.
- Brand voice. A tone that sounds like you, whether we write it or you do.
Where we focus
Instagram and Facebook, done beautifully.
We focus primarily on Instagram and Facebook, the same platforms we use to share Shaped JT’s own story.
Where community and word of mouth live: updates, events and conversations with the people who already love what you do.
Content calendars & brand voice
Consistent, calm and unmistakably you.
Consistency is what makes a feed feel established. A content calendar maps out what’s coming, so posts are planned around your launches, seasons and offers instead of scrambled together the night before.
Your brand voice is how you sound: warm, witty, calm or bold. We define it with you, then keep it consistent in every caption, so clients feel like they already know you before they ever book.
- A calendar you can see ahead of time.
- Posts planned around your launches, seasons and offers.
- One recognizable voice across every post and platform.
Consistent, calm and unmistakably you.
Good questions
Social media management, answered.
Which social media platforms do you manage?
We focus primarily on Instagram and Facebook, the same platforms we use to share Shaped JT’s own story. If your clients spend their time somewhere else, tell us and we’ll talk it through.
Do you create the content, or do I?
Either, or both. Strategy, content creation, management, content calendars and brand voice are all part of what we offer, and we shape the mix around your time, your goals and how involved you’d like to be.
What are content pillars?
Content pillars are the few big themes your posts return to again and again. Ours are Shape Your Business, Shape Your Space, Shape Your Future, Shape with AI and Community. We help you find the pillars that fit your business, so your feed feels intentional instead of random.
Will social media bring me more clients?
Social media is one of the ways clients discover and get to know a business, but no one can honestly guarantee results. We focus on what you can control: a clear strategy, a consistent calendar and content that sounds like you.
I’m just starting out. Is it too early for social media help?
Not at all. A new business can look established from day one. Starting with a clear strategy, content pillars and a calendar means your feed has direction from the very first post.
How much does social media management cost?
It’s quoted to your goals after a short discovery conversation, based on what you need, from strategy on its own to full content creation and management. See how it fits with our other AI & digital services.
Your feed, shaped
Ready to show up like you mean it?
Tell us about your business and where your social media is today. We’ll schedule a call to listen to your goals, walk you through the process and recommend what fits.
The content pillar approach
A few big themes, a feed that flows.
Content pillars are the themes your posts return to again and again. Here are the five behind Shaped JT’s own Instagram and Facebook, as an example. Yours will be shaped around your business.
Shape Your Business
Startup stories, behind-the-scenes moments and milestones worth celebrating.
Shape Your Space
Room renovations, before-and-afters and studio reveals.
Shape Your Future
Mindset, financial freedom and work-life balance.
Shape with AI
Website builds, digital tools and tech tips for small businesses.
Community
Client features, testimonials and Shaped Lounge highlights.
Your pillars
Yours will look different, because your business is. We’ll find them together.
Find your pillars